King Living is thrilled to announce our global expansion into the world’s largest furniture market, the United States. 

Since 1977, King Living has set the benchmark for contemporary furniture that celebrates the authentic Australian lifestyle. In our 46-year history, we have evolved to become a global design service that continues to bring the best of Australian design to the world. 

Entering the USA cements our commitment to future brick-and-mortar and e-commerce growth and our continual international expansion. Orange County will join our 28 retail showrooms now spanning Australia, New Zealand, United Kingdom, Canada, Singapore, Malaysia and China. 

Prime location

Our flagship USA showroom will open in Orange County, California in late 2023. With Australian design being core to the King Living ethos, founder, David King explains that it was essential to reflect an authentic Australian lifestyle in the showroom.  

“After decades of research, we’ve crafted a space that aims to both inspire Californian residents as well as reflect our inherent dedication to authentic Australian design”. 

The Orange County opening marks a significant milestone as the inaugural King Living showroom in the United States, and it will be closely followed by opening in Chicago. Our North American presence is also growing, with a second Canadian showroom in Calgary slated for 2024.  

For King Living CEO David Woollcott, this expansion is only the beginning, with continued growth expected in the pipeline.  

“Our growing international showroom portfolio is a testament to our products and people and paves the way forward to becoming a 100-year brand,” David shared. “We are thrilled to enter the United States and look forward to seeing our North American presence grow."

Featuring the King Living London Showroom, located on Tottenham Court Rd.

International success story

Founded in Sydney, Australia, King Living is truly an international success story. It was the launch into the Asia market that first catapulted King Living to an international stage and this was only the beginning. 

“We are known around the globe for pushing the boundaries of what furniture can achieve,” David King shares. “We have five decades of innovation behind us and have remained true to our heritage as we’ve grown, with an in-house Australia design team who is passionate about bringing Australian design to the world.” 

Given the success in other international markets, the much-anticipated launch into the United States, broadens our global footprint and builds upon our existing presence in Singapore, Malaysia, New Zealand, Canada, China and the United Kingdom.  

The expansion into the USA is supported with proven experience and success in these markets, including the London showroom, located on the bustling Tottenham Court Road, that is consistently one of our top three performing showrooms globally.  

The fast-paced growth marks an opportunity to share quality design with the world.  

“This isn’t about growth for growth’s sake, this is about our belief that we will improve the lives of customers who choose our furniture,” David Woollcott explained. “We are passionate about bringing our designs and our engineering to those who appreciate the King Difference.”

Featuring the King Living Alexandra Showroom, Singapore. 

Flagship Orange County Showroom

The first USA showroom will be housed in an impressive space in Orange County. The showroom will showcase our award-winning furniture, with designs for every room in the house including living, dining, outdoor, bedroom and home office ranges, as well as rugs and lighting. 

Orange County is the ideal introduction into the American market, due to architectural similarities to Australia, as well as synergies in mindset and appreciation of an indoor-outdoor lifestyle.  

“Indoor-outdoor living is synonymous with California and our designs are the perfect complement to this lifestyle,” David King shared. “We favour a relaxed, timeless aesthetic and many of our indoor designs are offered in outdoor versions, which creates that effortless flow between rooms.”  

The second flagship store – set to open in Chicago – will appeal to the design forward customer, exposing King Living to a vast audience, with Chicago being the third largest city in the USA.  

Despite rapid global growth, we have continued to stay true to our roots, providing customers with furniture that embodies the authentic Australian lifestyle, a trend that’s been gaining significant popularity across international markets and helping drive expansion. 

Featuring the Jasper Sofa in Ashton Sand and Aura Sofa in Brunswick Caramel.

A furniture designer like no other

As one of the few furniture brands in the world that is vertically integrated with full control over product design, manufacturing, distribution, retail and aftercare, we are at an optimal stage of our brand evolution and have the scale to offer the best possible experience and product to the USA.  

“The United States is key to the King Living global expansion strategy and the market provides us with an unapparelled growth opportunity,” David Woollcott shared. 

“We have a reputation for our unwavering commitment to timeless design and dedication to continually crafting innovative furniture that sets us apart from our global competitors.” 

King Living seeks to redefine the way people live, not only in Australia but globally, with award-winning designs that bring comfort, balance and simplicity into homes.  

To find out more about King Living, explore showroom locations, learn about the King Difference or discover more articles: 

• King Living wins four Good Design Awards in 2023 
• Explore the 2024 Outdoor Furniture Collection 
• David King talks 1977 Sofa with Neale Whitaker